A graphic design project for University.
The brief:
I was tasked to explore how digital artefacts/experiences can communicate and engage audiences in emotionally affective ways.
Through research it was clear that salmon farming in Scotland had a clear issue with a lack of knowledge and awareness within the general public. To tackle this challenge, the digital artefact I chose to create was a social media campaign. This campaign aimed to engage otherwise unreached areas of the public in salmon farming, spreading awareness about the sector.
